How I Choose Blog Topics People Search For

How I Choose Blog Topics People Search For

I do not wait for topics to come to me. That works for a few weeks and then stops. I use a small process that gives me more ideas than I can write. This post describes it step by step.

A topic needs two things

A topic is worth writing when it passes two tests. I know enough to say something useful about it. And somebody is actually looking for it.

Most weak posts fail one of the two. A post on something nobody searches for gets no readers. A post on a popular subject I know little about adds nothing new. I look for the overlap.

I start with my own posts

My best source of ideas is what I have already written. I look for three kinds of gaps:

  • A point I mentioned in one line that deserves a full post.
  • A question a post raises and never answers.
  • A beginner version of something I only covered at an advanced level.

These ideas fit my site by default. They also make internal links easy, which helps both the reader and search.

Then I look at real questions

Next I check what people ask. I type my subject into a search engine and read the suggested searches and the related questions on the results page. Those are real queries from real people.

I also read comment sections and forums in my area. When the same question shows up in three places, that is a topic.

I write each one down as a question, in the words people used. The question often becomes the title. For the search side of this, see keyword research for beginners.

I group topics into clusters

Single posts are easy to lose. I get more out of a small group of posts on one subject.

I pick a main subject, such as editing AI drafts, and list five or six narrower posts under it. Each post links to the others. A reader who lands on one has a reason to stay, and a search engine sees a site that covers the subject properly.

I score before I write

I do not write every idea. I give each one a quick score on three questions. Does it fit my site? Is it different from what I already have? Can I say something a reader could use today?

An idea that fails any of the three goes to a “not now” list. This is the same thing the Judge step does in Sastras. It scores each idea and keeps the reason for every one it skips, so I can see whether my bar is set too high or too low.

What I would do first

Open your three most read posts and write down one question each of them leaves open. That gives you three topics that already fit your site and already have an audience. It is the fastest list you will ever make.